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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce in 2021
The ecommerce industry has become a very competitive space over the last several years.

In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.

In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.

Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors.

You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website.

While all of this is necessary, it’s not enough. In addition to your website, you need to be taking advantage of as many platforms as possible to effectively sell your products.

That’s because you can’t always rely on consumers navigating to your website. You need to make sure your products are readily available for purchase in places where your customers spend lots of time.

Enter social media networks.

Just like ecommerce, social media continues to be a growing trend. There are nearly 2.5 billion social media users across the globe.
Make your products available on Facebook
If you’re new to social commerce, Facebook is the most logical place to start. Eventually, you’ll add this feature to your other social media pages as well, but this is the best place for you to get your feet wet.

As I said earlier, social commerce is still new. Not every consumer has jumped on board with it yet.

But the majority people who have made purchases through social media platforms are doing so via Facebook:
Sell on Instagram
Facebook purchased Instagram in 2012. It’s no surprise Instagram has seen so much success over the past several years.

On an average day, 95 million pictures and videos are published on Instagram. The implementation of their “Shop Now” feature is turning them into a social commerce powerhouse.

Here’s an example of how West Elm implemented this feature with a sponsored Instagram advertisement:
Add buyable pins
As an ecommerce shop, you need to have an active presence on Pinterest as well. If you’re not familiar with Pinterest, I’ll briefly explain how it works.

Many users like to browse through the platform for inspiration, ideas, and products they’re interested in.

For example, someone may use Pinterest for ideas on how to decorate a room in their home. When they like something, they can save the post or “pin” it to one of their boards.

Pinterest is great for businesses because it has a feature allowing the businesses to set up buyable pins for ecommerce shops. Here’s an example of what it looks like:
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