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Check out the full episode with Johan Magnusson:
YouTube:    • Why American BBQ Is Blowing Up in Sweden &...  
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/7mVY...

In this clip from The Duce Raymond Podcast, Duce chats with Johan Magnusson about how creating content became a game-changer for his BBQ journey. What started as a way to promote his small brand, Big Swede BBQ, quickly turned into a creative outlet—full of trial, error, and a whole lot of passion. Johan opens up about making his first “terrible” video, teaching himself editing, and doing everything solo to build something authentic. He and Duce also talk about the importance of making content you actually care about, staying true to your voice, and why it’s better to create something meaningful than chase viral views. From neon-lit recipe demos to bourbon Smashburger raps and original BBQ songs on Spotify, Johan’s story is a reminder that success comes from doing what you love—even if it looks messy at first.

Follow Johan Magnusson on Social:
Instagram:   / bigswedebbq  
Facebook:   / bigswedebbq  
X: https://x.com/BigSwedeBBQ
TikTok:   / bigswedebbq  
YouTube:    / @bigswedebbq  
Website: https://bigswedebbq.com/index.html

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TikTok:   / sweetbabyrayscatering  
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Website: https://www.sweetbabyraysbbq.com/