Ep.45: Shiv Narayanan and Kate Hawkes, How To SaaS I How C-Level Marketers Impact Company Growth

Shiv speaks with Kate Hawkes, VP of Marketing at How To SaaS. 

Shiv and Kate talk about the challenges businesses face when they don’t have C-level marketers on their team, and how CEOs and investors can support marketers to advance to this level. Learn what being a C-level marketer entails, how this approach impacts growth strategy, how to improve communication with between marketers and the board, and about the C-Level Marketing Training Program.

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⏱️ Time Stamps
0:00 Intro
4:31 What is a C-level marketer?
6:33 Why having C-level marketers on the team is essential for CEOs and investors
9:59 How marketers can connect their activities to high-level business objectives
12:52 The business impact of immature marketing departments
15:20 Aligning finance and marketing departments
17:32 How to build the right marketing strategy and allocate the budget to grow your company
22:31 Improving communication between marketers and the board with data
30:13 Supporting marketing teams with education - the C-Level Marketing Training Course


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The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.