Скачать или смотреть Reason Behind Zomato's Change To Eternal Explained

Discover why Zomato's transformation to Eternal Ltd isn't just a name change but a strategic masterclass following the playbook of Google, Apple and Meta.

I'll cover how this strategic move enables Zomato to evolve beyond food delivery into a diversified corporation, uniting four powerful businesses - Zomato, Blinkit, Hyperpure, and District - to create a complete food ecosystem.

All this potentially positions Zomato to become India's next major conglomerate while gaining financial flexibility, legal protection, and room for innovation.

A big thanks to Zerodha's Zero1 Network for making it possible for me to share these deep dives into branding and marketing with all of you.

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Chapters:
0:00 - Intro: Zomato's Surprising Rebrand to Eternal
01:24 - Zomato's Evolution: Foodiebay to Food Empire
02:20 - Learning from Giants: Google, Apple & Strategic Rebrands
04:38 - Beyond Food Delivery: Eternal's Four Business Verticals
06:49 - The Strategic Advantage: Creating a Food Ecosystem Flywheel
07:50 - Corporate Benefits: Financial Flexibility & Legal Protection
09:25 - Brand Identity: The TATA's Approach
09:58 - Future-Proofing: Deepinder Goyal's Master Vision
10:26 - Success Stories: Amazon, Apple
11:47 - Outro

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My Socials:
Instagram:   / businesswithbansal  
LinkedIn:   / anurag28bansal  
Twitter:   / anurag28bansal