SELLITA explained in 3 minutes! | Short on Time

Sellita is a watch movement manufacturer that supplies calibers to many brands in the industry. If you read watch reviews on smaller brands, you’ll see the Sellita name referenced quite often.

Sellita was founded in La Chaux-de-Fonds, Switzerland in 1950. At that time, ETA – another movement maker – was not a full movement producer, but a so-called “kit” producer instead. This was a time when not everybody did everything, so companies like ETA would leave certain parts of the movement manufacturing process to outside organizations who specialized in the more technical aspects of movement modification like escapement assembly, regulation, and finishing. Sellita would take the kits of ETA parts, assemble them, and sell them to their watch brand clients.

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