Скачать или смотреть Modern Product Discovery: When, where, why, and how much?

Product development success often hinges on effective discovery and user experience (UX) research. But, even with decades-old methods and processes, it’s still an area many get wrong or don’t know where to start. This session will dive into the essentials, examining product discovery from various angles:

When to initiate discovery processes to maximize impact and efficiency.
Where to focus efforts within the product lifecycle and alignment with business goals.
Why discovery methods are crucial for identifying user needs, mitigating risks, and driving key business metrics like revenue, margin, and new product innovation.
How much investment is necessary to balance thorough research with agile development needs, and can we do more with today’s reduced budgets using AI?
This presentation will equip product managers with the background to implement robust discovery strategies in their businesses.

Jeremy Johnson is the SVP of Experience Transformation at geniant. With nearly 25 years of experience, Jeremy has built a track record of success across User Experience, Product Innovation, and Marketing. His time has been a mix of running in-house UX teams for brands like Travelocity and GameStop and years on the management teams of consulting companies focused on improved experiences for numerous Fortune 100 clients. Currently, he’s exploring the intersection of User Experience as it applies across digital solutions, people, culture change, and physical space at geniant.