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How do Luxury fashion brands Akris and Saint Laurent use data in creative ways to drive revenue?

In this must-watch session, global luxury brands Saint Laurent and Akris cover everything from changes they've seen in the data landscape and turning big data into 'small data' to the challenges of digital transformation for heritage brands and building holistic customer profiles.

CHAPTERS
00:00 - Session Intro
01:10 - Speaker Intros
03:26 - Changes in the Data Landscape
08:07 - Digital Transformation and Heritage Brands
11:30 - Akris' Data-led Approach to Marketing
16:13 - Creating a Unified View of the Customer
20:08 - Saint Lauren's Clientelling App
23:42 - 'Surprising data sets' Akris uses
26:33 - Saint Laurent's Data Philosophy
30:41 - Audience Q&A

📺 WATCH POWER TO THE MARKETER FESTIVAL REPLAYS
Power to Marketer [On-Demand] ➔ https://gateway.on24.com/wcc/eh/38561...

💸 MORE GREAT CONTENT (and it's free!)
10+ Value Exchanges to Grow Your First Party Data: https://emarsys.com/learn/white-paper...
15 Ways to Turn SAP Commerce Data into New Revenue Opportunities: https://emarsys.com/learn/white-paper...
As the Cookie Crumbles: The Marketer’s Guide to First Party Data Led Advertising: https://emarsys.com/learn/white-paper...

About: Emarsys, An SAP Company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.

Website → https://emarsys.com/

#CustomerData #MarketingData #DataStrategy #UnifiedCustomerView #Clientelling