Скачать или смотреть 11 AI Marketing applications to improve your customer journey

Discover how you can apply Artificial Intelligence in Marketing and CRM to optimize your customer journey. We will explore ideas from lead scoring, upselling, customer lifetime value, recommendations, and churn prediction.

BONUS content: https://nilg.ai/bonus/ai-in-marketing

Host:
Kelwin Fernandes, co-founder and CEO at NILG.AI
LinkedIn:   / kelwinfc  
Instagram:   / kelwinfc  

NILG.AI - AI Strategy and Software Development
Streamline your business processes with AI
Website: https://www.nilg.ai
YouTube:    / @nilg_ai  
LinkedIn:   / nilg-ai  
Instagram:   / nilg.ai  

#aishots #artificialintelligence #data #marketing #crm #customerrelationship #churn #upsell #recommendation #sales #segmentation #customerjourney #entrepreneurship #analytics #business #startup #machinelearning

00:00 - Introduction
00:27 - Why are marketing and sales the hottest industries to apply AI?
01:23 - A Taxonomy of AI Applications in Marketing
02:46 - Marketing Mix models
04:06 - Lead Scoring & conversion
04:55 - Value-driven: Upselling, Cross-selling & Customer Lifetime Value
06:07 - Experience-driven: Recommendations, Quality of Service, Customer Support Automation, understanding your customer
08:58 - Churn (voluntary and involuntary), churn attribution
11:30 - Multi-touch attribution
12:55 - Core components of any AI use case in marketing
14:58 - Prediction Timeframe: short (Next Best Action) vs. long term (Customer Lifetime Value)
16:50 - How to find the next best application to tackle?