Скачать или смотреть Charles Barkley's "I Am Not a Role Model" Nike Commercial (1993)

This is the original 1993 Nike television commercial featuring NBA MVP Charles Barkley that sparked a national debate about the role of athletes in society. With its stark, black-and-white visuals and confrontational message, the ad became one of the most talked-about and controversial campaigns of the 1990s.

Released during the 1993 NBA Playoffs, this ad, created by Wieden+Kennedy, was a deliberate challenge to the idea that athletes have an obligation to be flawless moral guides. Barkley's motivation was to start a conversation, particularly to encourage young Black children to aspire to careers beyond sports and entertainment. While the ad was criticized by some for "shirking responsibility," it received overwhelmingly positive feedback from parents who applauded its message of family-first guidance.