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Text engagement is something ALL nonprofits need to be doing more of. The data speaks for itself. Texts have a 95% open rate and a 36% click-through rate - that is 🔥

If you are using SMS just for soliciting donations, you're missing out on the real magic of this engagement tool. Texting should be a part of your omnichannel fundraising approach.

Here are a few ways to incorporate it into your strategy this year:
1. Live text from the field and include photos to show your donors raw impact.
2. Launch campaigns with mass text announcements and updates along the way.
3. Direct text with your most committed supporters to keep the relationship real.

Try these things and I promise you’ll see a more engaged base of supporters. What other ways are you using SMS today at your nonprofit?

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