Скачать или смотреть Site Optimization for User Engagement

Keeping users engaged on your website means creating an experience that’s swift, responsive, and intuitive. Users are impatient! If a site is sluggish or confusing, they will leave…and maybe for good! Even well-performing sites can be tweaked and tuned for top performance.

One of the best ways to optimize your site is by conducting a full review of its key performance indicators to drive solid recommendations for improvement. In many cases, performance gains are the result of incremental refinements to many pieces of functionality. By working iteratively, you can track the level of effort and efficacy of each adjustment, ensuring better site performance and a better experience for your users.

In this presentation “Tune Up or Be Tuned Out! Optimizing Site Performance for User Engagement," Drew Betts of Mercy Corps and John Brandenburg of Forum One provide an in-depth review of the efforts they took to improve site performance on MercyCorps.org. Armed with benchmark data and the results of lots of testing, they demonstrate the variety of approaches and the effective improvements we made – ranging from simple changes in the administrative interface and theming improvements, to caching best practices and server configurations. They also demonstrate the tools used to measure these improvements in discrete increments and as a collective whole.

IN THIS PRESENTATION YOU WILL LEARN:
• Tips for offering your users a fast and pleasing experience
• How to decrease bounce rates and increase conversions
• SEO improvements that drive engagement
• Ways to make your digital staff happy and more productive!

PRESENTED BY:

Drew Betts
UX Designer
Mercy Corps

John Brandenburg
Developer
Forum One

Heather Virga
Support Manager
Forum One

You can also download these webinar slides from: http://www.slideshare.net/forumone/tu...