Скачать или смотреть How Reusable Identity Is Solving Cryptos KYC Friction Problem | Derek, Persona | Stable Spotlight

In this Stable Spotlight, Zach sits down with Derek from Persona to explore how reusable digital identity is eliminating KYC friction in crypto.

Derek breaks down:

Why users currently have to complete KYC multiple times across different crypto platforms and providers
Persona's vision for reusable KYC tokens that can be shared between trusted parties
The roadmap toward zero-knowledge proofs where users only reveal necessary information (age, citizenship) without full identity
How stablecoins serve as the perfect gateway for mainstream users to understand blockchain benefits
Why regulation will actually accelerate crypto adoption by providing clarity
Real examples from Persona's crypto clients including Bridge, Kraken, MuralPay, ShieldPay, and Dakota

Whether you're building crypto applications that require identity verification or curious about the future of digital identity, this conversation provides valuable insights into how Persona is reducing onboarding friction while maintaining compliance.

Learn more about Persona at https://withpersona.com

This Stable Spotlight is proudly sponsored by Persona.

Chapters:
00:00 Intro & ETH Denver Shoutout
00:36 What is Persona? Digital identity and KYC/KYB platform for crypto and other industries
01:20 KYC in Crypto: Persona’s approach and reusable identity concept
02:30 Bridging physical and digital identity using traditional documents and digital credentials
03:40 Vision for reusable digital identity and permissioned data sharing
04:44 How Derek got into crypto and became the crypto lead at Persona
06:00 Persona’s crypto clients and growing focus on the ecosystem
07:00 Taking ownership of KYC for crypto and easing compliance for builders
08:00 Friction points in KYC implementation and industry education
09:30 Redundant KYC checks across crypto stack layers
10:35 Introduction of the KYC token and how it supports identity reuse
11:40 Is the KYC token onchain? Future vision for zero-knowledge identity proofs
13:00 Legal hurdles and regulatory acceptance of new identity models
14:00 Personal excitement about stablecoins as blockchain’s clearest use case
15:40 Stablecoins as a mainstream gateway to crypto utility
17:00 Recommendations for businesses and consumers trying stablecoin + Persona onboarding
18:30 Final thoughts: regulation as an enabler for better infrastructure and interoperable identity
19:30 Closing remarks and appreciation from Stableminded team