How To Win On Social in 2024 ft. Grace Andrews (The Diary Of A CEO) & Sian Pilkington (Mint Velvet)

It’s not enough to keep up with trends in social media & Advocacy. It’s time to lead the way.

Today on the podcast, our co-host Verity is joined by social experts & Advocacy Advocates, Grace Andrews and Sian Pilkington. As the Marketing Director for Steven Bartlett & The Diary Of A CEO podcast, Grace knows successful branding inside and out. Expert in building fashion-focused communities, Sian is Senior Marketing Manager for Mint Velvet.

Dive into the future of social media, community building & Brand Advocacy, as we unpack the power moves shaping the new year.

In 2024, the magic of Advocacy lies in new ways of nurturing brand loyalty.

Learn about long-form video’s rising star, and the narrative shift every brand should make; steering from product-centric to story-centric marketing. Storytelling is not a fad, nor a trend. It’s the linchpin every successful brand strategy will rest on for years to come.

From combatting dark social with the power of community to harnessing the power of AI, the panelists guide you through the often uncharted territories that fuel growth.

You’ll learn why 10% of your content should be experimental, the unspoken impact of going viral outside of your niche, and how the next step for influencer marketing is bringing creators in-house. If your brand is not thinking like a creator itself, you’re a step behind.

Tune is as Verity and our special guests demystify the trends, tactics, and topics that will define social media & Brand Advocacy marketing in 2024. (Exclusive plans for Diary Of A CEO and Mint Velvet for you to learn from, included).

Rate & review Building Brand Advocacy:
Apple Podcasts – https://tinyurl.com/bba-duel-apple
Spotify – https://tinyurl.com/bba-duel

Connect with Grace, Sian & Verity:
Grace’s Instagram – http://tinyurl.com/grace-instagram-bba
Grace’s LinkedIn – http://tinyurl.com/grace-linkedin-bba
Sian’s LinkedIn – http://tinyurl.com/sian-linkedin-bba
Verity’s LinkedIn – http://tinyurl.com/verity-linkedin-bba