Скачать или смотреть Hubris is the Enemy of Great Brand Leaders

What lurks in the darkness and undermines your career, without you even being aware of it?

Hubris—it’s the enemy of great brand leaders.

Too many brand leaders suffer from an inflated and unrealistic sense of confidence in their own abilities and intelligence.

Once hubris has set in, it can be very hard to break through—especially if an entire team suffers from it. But I do have a few tips for making progress. The wall has to be gently broken down over time, or you risk upsetting people.

If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

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