36. Everything You Need to Know About Pop-Ups - PJX 2023 Lecture - Free Permanent Jewelry Training

I had presented this permanent jewelry welding business lesson live at PJX (Permanent Jewelry Expo in Las Vegas), sponsored by Sunstone Orion Micro Welders. I want to share this with all those who could not attend.

This video will teach you everything you need to know to plan and execute a highly successful Pop-Up event. The material covers the different types of Pop-Ups, their pros and cons; how to negotiate rent and profit share, and other overhead to keep in mind; the necessary equipment and how to travel light; marketing strategies to increase bookings before the event; how to create sense of urgency and increase immediate sales during the pop-up; and how to grow your following for future pop-ups - solid lessons learned from the successes and failures experienced by many pop-up vendors.

Notes for this presentation and other videos, along with printable product knowledge and charts are all available FREE on my website in the "Free Resources":
https://stonesandfindings.com/free-re...
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Time Stamps:
00:00 Start
02:05 Kinds of Pop-Ups
03:25 Brick & Mortar Locations
11:01 Store Pop-Up Pros & Cons
21:16 Organized Events
22:18 Organized Events Pros & Cons
40:26 Non-Assigned Locations
43:17 Non-Assigned Locations Pros & Cons
49:06 Creative Pop-Up Ideas
52:43 Create Meaningful Interactions
56:52 Rent Negotiation
01:03:49 Final

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Full disclosure
About us: Stones And Findings is a wholesaler of premium jewellery components. We supply many stores that weld permanent bracelets. Our chains and components are high quality and well made (all 925 silver chains are made in Italy and gold filled chains are American).

You can shop our extensive collection online at wholesale prices by first creating an account (you do not need a business license). You will get instant access to prices and shopping cart at the bottom of this page:https://stonesandfindings.com/my-acco...

Note on Micro Welder I have used in this video:
Orion Micro Welder mPulse 30 is made by Sunstone Engineering, in the USA. Stones And Findings is a premier licensed distributor for Orion Micro Welders.
You can purchase it here 👉 https://bit.ly/orion-micro-welder-sf

FREE SHIPPING in USA and Canada ✈️
🌎 If you are located elsewhere, you can email me and I'll find the licensed reseller in your country.