Скачать или смотреть Why did Mitsubishi Motors FAIL?

How does a company that won twelve Dakar Rallies, four straight WRC championships, and had the full weight of one of the largest industrial conglomerates on Earth behind it end up unable to even design its own cars?

This is the complete rise and fall of Mitsubishi Motors. We start in 1870 with a shipping company, trace the Chrysler partnership that got them into America, the Diamond-Star factory that launched the Eclipse, and the golden era of rally dominance — Tommi Mäkinen's four consecutive WRC titles, the Pajero sweeping top nine at Dakar, and a Lancer Evolution that became the beating heart of an entire brand. Then we break down the three self-inflicted disasters that destroyed it all: a zero-zero-zero financing scheme that hemorrhaged $454 million in defaults, a defect cover-up spanning decades that got people killed and executives arrested, and a fuel economy fraud so deep it handed the company to Nissan on a silver platter. If you want to understand how world-class engineering gets buried by catastrophic corporate culture, this is that story.

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