Скачать или смотреть How M-PESA Destroyed Traditional Banking in Kenya

How did a simple SMS service in Kenya grow to process over 50% of the country's GDP? Discover the M-PESA revolution—the gold standard of global fintech innovation.
In this episode of Borderless Business Brief, we break down the incredible rise of M-PESA. Launched in 2007 by Safaricom, it didn't just change banking in Kenya—it bypassed traditional banks entirely to create a mobile money ecosystem that the rest of the world is now trying to copy.

We explore the "Send Money Home" marketing strategy, the secret power of the M-PESA agent network, and why Kenya is the global epicenter for digital transformation. Whether you're an entrepreneur, investor, or fintech enthusiast, these are the business lessons you need to know about "leapfrogging" traditional infrastructure.

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