Скачать или смотреть Colgate Purple Serum Influence PR Event

Just before Christmas, Colgate Purple Serum was unveiled through an immersive PR event in the heart of Athens, transforming its whitening innovation into a multi-sensory experience. Fashion, beauty, and lifestyle influencers were invited into a fully curated purple world, where color became a symbol of freshness, confidence, and transformation. From an interactive color-theory workshop and hands-on creative activations to a Korean-style panoramic photobooth and a purple-themed gastronomic experience, every detail translated the product’s science into contemporary brand storytelling. The result was a highly shareable, visually striking launch that elevated brand awareness and positioned Colgate Purple Serum as a modern beauty essential. #brandexperience #eventdesign #eventmarketing #eventplanning #skincare #beauty #eventmanagement #productlaunch