What makes a brand iconic, scientifically

Описание к видео What makes a brand iconic, scientifically

Branding is something I've recently gotten more obsessed with - why people (including me!!!) decide to spend outrageous amounts more on brands that are virtually creating the same item as any of their competitors? How can brands like Nike, Apple, Tylenol do that? In this video, we breakdown branding and run some mini-experiments to put our theories to the test.

Co-produced by Ken Chwatek - ‪@ChwatCity‬

Special thanks to:
‪@veljkodaily‬

current subscribers: 61,300

#branding #nike #apple #marketing #business

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