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🚨 Ad Budget Warning: How to Know If Meta is Cannibalizing Your Growth

Are you sure your ad spend is acquiring new customers, or is it just re-selling to the customers you already have?

Here is the easiest way to see if Meta is cannibalizing your new customer acquisition budget:

Check Your New Customer to Total Purchases Ratio
You need to look beyond vanity metrics like Cost Per Purchase (CPP) and examine your fundamental growth ratio: the new customers acquired compared to your total purchases.

If this ratio is below 30%, Meta is aggressively retargeting your existing buyers.

This happens because the algorithm, in its quest for the easiest and cheapest conversions, takes the lazy route. It prioritizes showing your expensive cold traffic campaigns to the people it knows will buy—your existing customers—instead of hunting for new ones.

The Real Fix Isn't a New Audience—It's a New Signal

Running into this problem isn't a cue for a new audience test, a fresh creative, or a complex bid strategy. The underlying issue is that Meta needs to know exactly when it's getting you a new customer.
Without a clear distinction, Meta will always lean on its bias for cheap conversions from existing buyers, which drains your customer acquisition budget without expanding your market.

Wicked Reports provides the definitive answer by showing you your real new vs. repeat customer split and then fixing Meta's inherent retargeting bias. We send the precise data signal to Meta, forcing it to optimize for the most valuable action: true new customer acquisition.
Stop wasting money on customers you already own. Start fueling real, profitable growth.

Want to fix Meta's retargeting bias and accurately track every new customer? Subscribe to the Wicked Reports YouTube channel for more expert strategies on attribution and scaling ad spend.

#AdCannibalization #NewCustomerAcquisition #MetaAdsOptimization #MarketingAttribution #CustomerGrowth