Скачать или смотреть Google Ads Seasonality Adjustments: Master Promotions & Budgets

As advertisers and Google Ads users, we're constantly searching for every bit of efficiency we can find. In this video, I'm revealing a couple of hidden gems within Google Ads that are essential for any business running promotions! If you're not using these features, you could be leaving money on the table and wondering why your promotions aren't performing.

✅ PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet

We'll cover:
• What Google Ads Seasonality Adjustments are and why they're crucial for promotions. 🗓️
• How promotions can impact your automated bid strategies and how to give Google a heads-up. 💡
• Setting up Budget Adjustments to automatically increase your spend during peak promotional periods. 💰
• Implementing Conversion Rate Adjustments to tell Google about anticipated increases in conversion rates, helping the algorithm learn faster. 📈
• A real-world example of how to configure both budget and conversion rate adjustments for your sales events. 🛠️
• The hidden Exclusions section: How to prevent irregular performance periods (like website downtime) from skewing your smart bidding data. 🚫

If you run regular sales, holiday promotions, or even experience different performance on weekdays vs. weekends, this video is a must-watch! Learn how to leverage these often-overlooked features to maximize your promotional success and protect your ad spend.

Other resources:
🛠️ The tools I use to grow my business: https://www.scottredgate.com/toolkit
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00:00 Hidden Gems
01:52 Seasonality Settings
04:41 Data Exclusions
05:43 Final Thoughts