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Rallying was important for Mercedes-Benz in the 1960s-1980s because it provided a platform for the automaker to showcase the performance and reliability of its vehicles in rugged and challenging conditions.

Mercedes-Benz participated in several rally events during this period, including the Monte Carlo Rally and the Safari Rally. These events were known for their demanding terrain and unpredictable weather, making them the perfect testing grounds for Mercedes-Benz's engineering prowess.

In addition to demonstrating the capabilities of their cars, rallying allowed Mercedes-Benz to connect with a broader audience of racing enthusiasts and car enthusiasts. By competing in high-profile events and achieving success, Mercedes-Benz was able to raise the profile of its brand and establish a reputation for producing high-performance vehicles.

Ultimately, rallying helped Mercedes-Benz to solidify its position as a leading automaker, and contributed to the development of some of the company's most iconic models, such as the 300 SEL 6.3 and the 450 SEL 6.9.

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