Скачать или смотреть Do You Want To Create an EPIC Wine List? - Behind! Ep.35

Creating a Wine List That Wows – Restaurant Owners, This One’s for You!

Thinking about creating a wine list for your restaurant, café, bistro, or bar? In this episode of the Behind Podcast, we dive deep into the world of building a wine list that actually works – for your venue, your menu, your customers and your bottom line.

Whether you’re opening your first restaurant, overhauling your existing wine offering, or just want to better understand how to strategically select wines that balance personality, pricing, and practicality – this episode is essential listening.

We answer a viewer's big question: "What makes a great wine list?" From deciding what to include (and what to cut), to finding the sweet spot between value and variety, this episode explores:

How to start building a wine list based on your restaurant's identity

Wine list strategy for new venues vs established businesses

The best wine varietals to include on a small, focused list

How to manage wine pricing and markups in hospitality

Understanding cost of goods (COGS) and industry benchmarks

Why your venue location and demographic matter (a lot!)

Font size, layout, design tips for wine menus that convert

The role of suppliers and reps in building your list

Real-world advice from restaurant consultants and wine pros

Plus – we discuss why Rosé has taken Australia by storm, what makes a wine truly “smashable,” and how to handle wine & food pairing across styles and spice levels.

BONUS INSIGHTS: ✔ What’s a "F*** You Tax" in wine pricing? ✔ How to empower staff without a sommelier ✔ Do iPad wine lists help or hurt hospitality? ✔ Smart ways to add high-end wines to your list (without scaring off guests)

This episode is jam-packed with practical tips and hospitality insights that any restaurateur can apply – whether you're running a fine dining establishment, a burger joint with a secret wine stash, or launching a wine bar with a killer selection.

👨‍🍳 Hosted by hospitality industry pros with decades of experience across wine, menu development, and venue consulting. You’ll get real advice, no fluff – just the behind-the-scenes truth about building a wine program that adds value to your business.

If you're looking for tips on restaurant wine pricing, wine list formatting, how to select varietals, menu design, and boosting beverage sales – hit play on this episode now!

🔔 Don't forget to like, subscribe, and drop your questions in the comments for our next Q&A episode.

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