Скачать или смотреть How Krina Doshi built a Global Tax Firm Starting with Zero Clients? | CPA Success | Startup Founder

The Truth About Starting a Global Accounting Firm
In this insightful discussion, Sripal Jain, CA, CPA, Co-Founder of Simandhar Education, asks Krina Doshi, Founder and CEO of Novus Taxes, a question that every aspiring founder struggles with. Should you register the business first, build a website, or find your first client?

Krina shares her real journey of building a global tax firm. Contrary to popular belief, her first decisive step was making her website live before landing any clients. She explains how a strong digital presence builds credibility and trust, especially when serving clients across borders in today’s AI-driven, remote-first world.

She also breaks down how she landed her first few clients by exploring multiple channels simultaneously, including LinkedIn outreach, cold emails, cold calls, and direct conversations. While LinkedIn helped initiate conversations, having a professional website played a critical role in establishing legitimacy and closing trust gaps.

Once the first client converted, referrals followed, creating a ripple effect that fueled early growth.

This insightful discussion offers practical, founder-level clarity for professionals looking to build global service firms with long-term credibility and scale.

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