Скачать или смотреть The Architecture of Modern GTM: Strategy, AI, and Foundational Data

Cliff Simon, CEO and Founder of Polaris Ops, reveals how to rebuild go to market systems through foundational data, territory architecture, and frictionless customer acquisition. Perfect for operators designing B2B revenue engines, AI readiness programs, and scalable sales motion optimization.

We went deep on the big shift happening in go-to-market: AI is forcing companies to confront their foundations—metadata, systems of record, systems of action—because bad data now leads to shittier outcomes, faster. Cliff breaks down why AI readiness is no longer a RevOps-only problem, but a company-wide mandate increasingly driven by CIOs, CFOs, and cross-functional leaders trying to decide what to build, what to buy, and how to ensure their teams are actually enabled.

We explored how Polaris is helping companies navigate this moment with two offerings—AI Readiness Audits and GTME-as-a-Service—and why the new generation of AI-native GTM operators needs both strategic oversight and architectural guardrails. He also shares how to build frictionless B2B buying experiences, the same way consumers buy: with credibility, simplicity, and trust.

We closed by discussing speed vs. quality in building AI systems, the importance of doing work manually before automating it, and how to think about the emerging role of autonomous workflows. A super relevant conversation for anyone building GTM teams in 2025.