Скачать или смотреть Distinctive Competencies

Featuring Steve Gaylor, instructor at Pragmatic Marketing



This is our 3rd session, in our 4-part session of Product Coffee with Pragmatic Marketing



Join Pragmatic Institute for the third in our 4-part Product Coffee series!
We continue to give you some tips and tricks for strategic product planning, finding the right product strategies, getting buy-in for your product plans and sharing your product vision with your organization.


This session is dedicated to Distinctive Competencies

What are the things your organization is uniquely good at? Hint: It may not be what the marketing or sales departments think they are. Why do they matter?
During this session Steve shares a process for determining your distinctive competencies and how to use them to
Evaluate new opportunities
Create competitive advantage

Guide build, buy, or partner decisions


Content:
0:00 Intro and why distinctive competencies matter
5:27 What are Distinctive Competencies and why understanding them matter
11:25 Examples of Core Competencies
15:26 Difference between Brand and Compentencies
17:00 How to determine them
20:06 Exercise
20:54 Sharing results from exercise
30:56 Wrap-up