How to Create an About Us Page: Printful Print-on-Demand 2023

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An “About Us” page is about more than you and your company. It tells your customers why they should emotionally invest in your brand, and why you’re the best choice to solve their problem.

Watch this video to find out how to write the best possible “About Us” page for your store.

📝 Table of contents:

📍 00:00:00 - Intro
📍 00:00:36 - Why Is an About Us Page Important?
📍 00:01:26 - 4 Elements an Effective About Us Page Needs
📍 00:05:41 - 5 About Us Page Mistakes You're Probably Committing
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About this video:

About Us is a page on your website that explains what you and your business do. Get it right, and it goes from a random page nobody cares about to an essential element for creating a bond with your customers.
On average, more new visitors go to the About Us page than just about any other page on your website. People are naturally curious, and not only about your products. They also love stories and learning more about the brand. So it’s crucial to create a page that capitalizes on the curiosity of your potential customers.

Your About Us page should be one of a kind, but there are a few general guidelines you can follow to make sure it gets the job done, like having a catchy headline, telling your story, featuring customer benefits and having visual proof.

No other company in the business shares your exact story and reasons for creating your store. By highlighting your unique aspects, you'll attract new customers, and make your products more meaningful, raising their value.
And if you can hook audiences on your mission and purpose, they’ll be more likely to keep buying. All this can be achieved with a page store owners tend to ignore.

Just make sure to avoid these 5 most common mistakes:

📍 Too much going on
📍 No Call to Action
📍 Not updating the page
📍 Creating a sales pitch
📍 Sounding too generic

Make sure to watch the full video where we talk about them in detail.

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