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You can learn a lot from a world driven by growing enterprise value from day one. Let the expert who wrote two books on the subject walk you through the world of startups — from fundraising to exit — to show what focusing on the end goal can do for you and your company, starting today.

Alejandro Cremades is a serial entrepreneur, M&A advisor, and author of the books The Art of Startup Fundraising and Selling Your Startup. He’s even been recognized by Barbara Corcoran of “Shark Tank” and is well-known for “The Deal Makers Podcast,” so to say he knows a thing or two about entrepreneurship is an understatement. Be ready to get pumped up about growth in this episode designed to help small- and mid-sized businesses navigate the funding landscape and achieve their long-term goals.



WHAT WILL YOU LEARN:

-Why Alejandro thinks exiting is 10x harder than raising capital

-What types of investors are out there and why they invest

-Strategic acquisition versus financial acquisition and when each makes sense

-Why Alejandro says founders make the biggest mistake when they think they are the company

-The different rounds in fundraising and what the requirements and expectations are for each round

-The art of the deal when negotiating the valuation of your company with an investor

-How to balance your priorities with an investor’s while scaling the company

-Why it’s important to have an M&A advisor involved in an exit and how to avoid bad decisions under stress

-The one question you need to ask when seriously considering an investor

-Why VC competition has expanded globally in the last 15 years

-Which businesses are going to suffer when a market corrects itself

-What private equity and venture capital truly invests in (numbers vs founders)



PODCAST INTERVIEW QUOTES:

07:05 - “The beginning always needs to start with the end.” – Alejandro Cremades

10:10 - “You need to think about fundraising as networks.” – Alejandro Cremades

16:00 - “When you are raising money, you need to have everything figured out.” – Alejandro Cremades

24:58 - “A company will not last forever, and it’s important for an entrepreneur to know that.” – Alejandro Cremades

37:08 - “You need to ask them to introduce you to a founder they’ve invested in that has failed." – Alejandro Cremades



CONTACT INFORMATION:
Email: [email protected]



ABOUT ALEJANDRO:
Alejandro Cremades is founder of Panthera Advisors, a premier investment banking and financial consulting firm, as well as a serial entrepreneur, investor, and author. He’s written The Art of Startup Fundraising (foreword by “Shark Tank” star Barbara Corcoran) and recently released Selling Your Startup. Alejandro built and exited CoFoundersLab which is one of the largest communities of founders online with over 500,000 members. Prior to CoFoundersLab, he worked as a lawyer at King & Spalding where he was involved in one of the biggest investment arbitration cases in history ($113 billion at stake). Alejandro is an active speaker and has given guest lectures at the Wharton School of Business, Columbia Business School, and at NYU Stern School of Business. He has been involved with the JOBS Act since inception and was invited to the White House and the US House of Representatives to provide his stands on the new regulatory changes concerning fund raising online.