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This video clip reveals one of the most powerful, strategic ways to use Avocadata: by commissioning the creation of entirely custom, on-demand data feeds. Get unlimited access at https://app.avocadata.com

his feature transforms the platform from a data provider into a strategic partner, allowing you to build proprietary audiences that your competitors simply cannot access. The synopsis below breaks down what this feature is, why it's a game-changer, and how you can use it to create a decisive market advantage.

Part 1: Understanding the Custom Data Feed Feature
At its core, Avocadata provides access to numerous intent data databases. However, the true power lies in its capability to build new ones from scratch based on your specific needs. As the video explains, if you don't see a database you need—whether it's broad like "online gambling" or incredibly niche like "people who log into the American Express portal to pay"—you can request it. This is a service that goes beyond pre-made lists to create hyper-specific segments based on precise, often elusive, online behaviors.

Part 2: Deconstructing the Examples (The "Why")
To use this feature effectively, you must understand the strategic value of the data you can request. The examples given are perfect illustrations:

"Online Gambling": This data is crucial for gaming companies, affiliate marketers, and app developers in the space. But it's also valuable for financial institutions looking to market wealth management services or, conversely, offer tools for responsible spending.

"People who log into the American Express portal to pay": This is a masterclass in behavioral targeting. This signal identifies high-value consumers and B2B decision-makers. They are digitally proficient, manage significant expenses, and are loyal to a premium brand. How to use this data: A competitor like Chase could use this for a targeted campaign for its Sapphire Reserve card. A luxury automaker like Mercedes-Benz could target these users with ads for new models. A B2B software company like Expensify could target them with messaging about streamlining expense reports.

Part 3: A Practical Guide on How to Use Custom Feeds
Using this feature is a strategic process that involves more than just buying a list. Here is a step-by-step guide:

Identify Your "Impossible" Audience: The first step is to brainstorm. Forget standard demographics for a moment and define your perfect customer by their actions. What niche online behavior would signal they are a perfect fit for your product or service?

Do they log into a specific competitor's software?

Do they frequent a niche online forum or community?

Do they browse specific types of products on e-commerce sites?

Do they attend specific virtual conferences or webinars?
Write down a detailed profile of this ideal persona and their unique digital footprint.

Commission Your Database: Reach out to the Avocadata team with your detailed brief. You are not just buying data; you are commissioning its creation. The team will work to build a feed that captures the signals you've identified, turning your strategic insight into an actionable list of contacts.

Deploy Your Proprietary Data: Once your custom feed is ready, you can deploy it across multiple channels for a hyper-targeted approach:

Marketing: Upload the list as a custom audience on platforms like LinkedIn, Facebook, and Google for highly relevant ad campaigns with minimal waste.

Sales: Arm your outbound sales team with a list of prospects who have exhibited a clear signal of need, allowing for personalized outreach that speaks directly to their behavior.

Market Research: Use the data to understand the size and characteristics of a new market segment before investing heavily in it.

The clip's closing line—"one last thing I want to show, I don't think you know about this"—highlights that this is an advanced, strategic feature. By using Avocadata to create custom feeds, you are not just reaching an audience; you are creating a private data asset that gives you a unique and sustainable competitive edge.

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