Скачать или смотреть Frame-by-Frame Animation – Westin 'Let’s Rise' Wellness Campaign | Hocus Pocus Studio

A frame-by-frame animated film created for Westin Hotels as part of their global 'Let’s Rise' wellness campaign.
Commissioned by Digitas, the brief was to highlight Westin’s wellness programme using an illustrative, handcrafted approach — a clear shift away from live action or CG.

We embraced traditional animation techniques to give the film a soft, expressive feel, focusing on flow and seamless transitions between moments. It’s all about movement, mood, and emotional clarity — created entirely frame by frame.

Crafted by BAFTA-nominated Hocus Pocus Studio, this film supports Westin’s message of rising each day with purpose and wellbeing.

Credits
Client: Westin Hotels & Resorts
Agency: Digitas
Production: Hocus Pocus Studio
Format: Hand-drawn Cel Animation
Campaign: Let’s Rise (Wellness Programme)

About Hocus Pocus Studio
We’re a London-based animation studio creating distinctive 2D and 3D work for global brands. From cel animation to high-end CG, we focus on story, craft and emotional clarity, whether it's for a commercial, campaign or original IP.

Visit us at https://www.hocuspocus.studio

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