How Small Creators Can Get Sponsors with Justin Moore

Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I’m joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.

In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don’t need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.

In this episode, you’ll learn:

1. Why sponsorships aren’t just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.
2. How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience’s needs.
3. The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.
4. Tips for creating tailored sponsorship packages that brands can’t resist: Match your proposal directly to the brand’s goals and needs.
5. Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand’s trusted advocate.

If you’ve been creating content and wondering how to make money doing it, this episode is a game-changer.

00:00 Introduction to Sponsorships
00:58 Monetizing Your Content
01:59 Introducing Justin Moore
05:00 Justin's Journey to Sponsorship Success
08:38 The Power of Local Sponsorships
17:13 Creating a Media Kit and Getting Started
18:41 Effective Business Inquiries
18:57 The Downside of Media Kits
19:42 Customizing Proposals for Brands
20:02 Quick Break: AI and Capsho
21:06 Monetizing Your Podcast
23:20 Understanding Pricing Strategies
23:50 The ARC Framework for Brand Goals
27:32 Sponsor Magnet: The Eight-Step Framework
29:21 Pre-Order Bonuses and Final Thoughts
33:17 Conclusion and Call to Action

Subscribe to our Newsletter:
https://www.katiebrinkley.com/podcast...


Visit Justin Moore’s social media pages:
Website: https://www.creatorwizard.com
LinkedIn:   / justinnmoore  


Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunicati...
Linkedin:   / katiebrinkley  
YouTube: https://www.youtube.com/channel/@rock...
Instagram:   / iamkatiebrinkley  
Facebook:   / socialprofitlab  


#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley