Скачать или смотреть Your Demand Gen Masterplan: From Content to Capture

🔥What if you could generate and capture demand efficiently? How can marketers attribute demand from previously unseen places?

Demand generation pros and @omnilab9540 co-founders Jonathan Bland and Jason Steele join Turtl’s B2B acquisition expert Chris Carpenter as they break down the complexities of demand gen. We look into how to capture demand efficiently and learn why traditional lead gen tactics no longer work if you're serious about lowering CAC and strategically fueling pipeline.

✍️ What you’ll learn:
What demand gen isn’t
The foundations behind attracting high-quality leads
How to improve your follow-up motion
How to balance direct response with awareness
How to build out a content plan
Attribution: When all else fails, here’s what you can measure

🚀 In this episode
00:00 Intros
03:55 Brief history of demand gen
04.42 What demand gen isn’t, and what it is
10:35 Building awareness for out-of-market buyers
13:54 Looking beyond programmatic nurtures
18:02 Demand gen vs lead gen key differences
20:01 Aligning your company around demand gen
22:56 What you can do when attribution is impossible
24:18 Setting up LinkedIn Ads to drive awareness
24:33 Targeting the right audience (not everyone)
29:43 Using your ICP as a lever
30:08 Cheatsheet slide: a media plan to suit your goals
33:20 Content and messaging for awareness and capture
38:18 Your paid social strategy, content strategy and psychology
45:43 The importance of a POV with examples
48:55 Fine-tuning content production for demand
56:46 Looking beyond downloads: Turning engagement into insight

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📚 Learn more about Turtl for demand gen: https://turtl.co/goals/demand-generat...
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