Скачать или смотреть Dan Gladden: How to Craft a Brand That Resonates

Welcome back to Magnetic! In this episode, we dive deep into the world of brand storytelling with our special guest, Dan Gladden, the Executive Creative Director at Interact Studios. Dan shares his vast experience in building and revamping consumer brands from startup to household names.

We explore what makes a brand magnetic in today’s crowded market, how to uncover a brand's core story, and why clarity, courage, and conviction are essential for creative success. Dan also delves into the differences between leading a single brand vs. multiple brands, discusses the importance of internal brand communication, and provides valuable insights on avoiding common missteps in direct-to-consumer branding.

Whether you're a seasoned marketer or a budding entrepreneur, this episode is packed with takeaways you won't want to miss. Tune in and get inspired!

00:00 Introduction to Today's Guest: Dan Gladin
00:58 Understanding the Role of a Creative Director
02:25 The Vision and Problem-Solving Approach
04:51 Working with Global and Founder-Led Brands
06:47 Challenges and Strategies in Brand Redesign
18:18 The Importance of Consistency in Global Branding
20:45 Adapting DTC Brands for Retail Success
29:42 Innovative Packaging and Branding Techniques
32:01 The Importance of Clear Branding
33:06 Common Missteps for New Founders
34:31 The Power of Branding: Case Studies
37:01 The Role of Creative Agencies
43:25 Building Genuine Relationships in the Industry
53:55 Internal Branding and Team Empowerment
57:16 Personal Journey and Passion for Design