Скачать или смотреть Pepsico Number Fever Disaster - Philippines

The Philippines' "Number Fever" disaster in 1992 was a tragic promotional campaign gone wrong, launched by PepsiCo to boost sales by printing winning numbers under bottle caps, promising cash prizes. Chaos ensued when 349 people were falsely led to believe they had won the ₱1 million jackpot due to a computer error that caused the number "349" to be printed on over 800,000 caps. Pepsi refused to pay the prizes, citing the mistake, which sparked widespread outrage, violent protests, lawsuits, and even bombings allegedly linked to the incident. The scandal damaged Pepsi’s reputation in the Philippines and became one of the most infamous marketing disasters in history.
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