Скачать или смотреть STARBUCKS Losing MILLIONS Because Of THIS

Starbucks just incinerated $892 million in a single year and watched their profits get cut in half. But here's the twist: this wasn't a disaster—it was deliberate.
Despite pulling in record revenues of $37.2 billion, the coffee giant's North American operating margins collapsed from 19% to just 4.5%. They absorbed over $628 million in restructuring charges in ONE quarter alone. But unlike companies spiraling into crisis, Starbucks chose to light this money on fire while their sales were actually climbing.
The math is staggering: they went from keeping 18 cents of profit per dollar to just 11 cents. That's a voluntary 710 basis point margin contraction—the kind of move that would normally signal corporate chaos. Wall Street analysts would typically sound the alarm bells. Investors would flee. Yet Starbucks marched forward with this plan anyway.
But this isn't panic. It's a calculated bet on something bigger.
Think about it: when was the last time you saw a Fortune 500 company deliberately tank their profit margins while revenue was growing? This goes against every basic principle of business. Companies are supposed to maximize profits, not voluntarily slash them. So why would the world's largest coffee chain choose financial pain over profit?
The answer lies in what Starbucks saw coming—something that threatened their entire empire. They identified problems so critical that losing nearly a billion dollars seemed like the cheaper option compared to doing nothing. This wasn't just about trimming expenses or closing underperforming stores. This was about fundamentally reimagining what Starbucks needs to be to survive the next decade.
Behind these eye-watering numbers is a story of corporate transformation that most customers will never see. It's about changing how thousands of stores operate, how tens of thousands of employees work, and how millions of customers experience their daily coffee run. The restructuring charges reveal a company willing to break itself apart to rebuild something stronger.
So what's the strategy behind this billion-dollar gamble? Is Starbucks engineering a comeback that will redefine the coffee industry, or are they about to learn an expensive lesson that will be studied in business schools for decades? The answer reveals why sometimes the smartest business move is to lose money on purpose—and why the difference between visionary strategy and catastrophic miscalculation often only becomes clear in hindsight.

0:30 - THE FINANCIAL CARNAGE
1:53 - THREE PILLARS OF TRANSFORMATION
5:21 - WHAT THE TRANSFORMATION LOOKS LIKE IN PRACTICE
8:36 - THE VOLUNTARY CRISIS
9:40 - THE HUMAN COST AND MARKET REACTION
11:23 - EARLY SIGNS OF SUCCESS
12:45 THE ROAD TO RECOVERY
16:37 - THE COMPETITIVE LANDSCAPE AND FINANICAL REALITY
18:34 - THE BIGGER PICTURE

For any additional information or complaint of the video please contact: [email protected]