Скачать или смотреть Consent Management in Salesforce Marketing Cloud | Consent Management Tools | Data Privacy

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
In the Current digital economy, businesses must ensure customer trust by handling customer data with care, utilizing Consent Management to collect, store, and process data, respecting privacy, and preventing misuse or abuse.

Consent Management in Salesforce Marketing Cloud

Salesforce Marketing Cloud Engagement offers businesses robust consent and privacy management tools and data models, enhancing their data ecosystem in today's data-driven world.
Salesforce's core values of trust and data privacy have been addressed through the introduction of various objects since the Spring '18 release. These objects, like 'Individual' objects, store data preferences for various users and can be included in workflows, process builders, Flows, and triggers. They do not count towards data storage.

Consent Management Tools

Organizations must comply with data protection regulations by allowing users to request data use restrictions and using consent management tools to prevent tracking of contacts who request otherwise.

1. Data Deletion

2. Data Portability

3. Restrict Data Processing.........

Please watch the full video for details......

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