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Welcome to So Local - Surf & Skate Wear

So Local is an Australian-owned brand inspired by the Gold Coast’s surf, skate, and music culture. We design bold, high-quality T-shirts that reflect the untamed spirit of the ocean and the laid-back lifestyle of coastal living.

Our designs are created by Clifford Hoad, legendary drummer and frontman of Kings of the Sun. His passion for music and art fuels every piece, making our brand truly unique. Check out Clifford Hoad’s music and more on his Kings of the Sun YouTube channel.

Follow us for updates on our latest collections, market appearances, and collaborations with local surfers and skaters.

Shop our gear and join the tribe at: www.so-local.com.au

   / @kingsofthesunband