Elery Pfeffer, of Nift Networks, on disrupting advertising with Nift: a gifting platform

Kevin Lee interviews Elery Pfeffer, CEO & Founder of Nift, a gifting platform. They discuss how Nift solves a critical problem in modern digital advertising, along with the general need for personalized, human-driven approaches to marketing, highlighting NIFT's unique gift experience delivery method.

They discuss in detail how Nift functions as a discovery channel and excels in identifying high lifetime value customers through AI integration with major players such as Shopify.
They emphasize the importance of understanding the audience, differentiating gift cards from other marketing channels, and strategically allocating CPA targets to ensure a delightful consumer experience while maintaining brand value. They dive into the role of Lift in connecting publishers and advertisers, the importance of effective leadership and decision-making in a rapidly growing company, and Nift's future plans and potential to show gratitude to customers at key moments.