Скачать или смотреть The Importance of Music in Commercial Video | Conversation with The Kid Rated R & Bye Chaii

Splashhh Media Director Sam Herrera sits down with music producer The Kid Rated R and DJ Bye Chaii — the team behind the music for one of our recent client commercials. We break down the creative process, how music shapes the emotional impact of visuals, and why most brands get music wrong in their video content.

The guests:
‪@thekidratedr‬Music Producer Website: thekidratedr.com Producer, composer, hip hop artist and sound designer with a track record of creating music that elevates commercial content. Understands how to build sonic identities for brands.

Bye Chaii - DJ & Music Curator Instagram: @bye.chaii DJ and music selector who understands energy, pacing, and how music connects with audiences emotionally. Brings cultural awareness to sound selection.

What we talk about:
The Creative Process:
• How we briefed the music for the client commercial
• Understanding the brand's identity through sound
• Translating visual concepts into musical direction
• Collaboration between director and music creators
• Iteration and refinement (what didn't work, what did)

Why Music Matters in Commercial Video:
• Music sets tone before a single word is spoken
• How rhythm affects pacing and viewer retention
• Emotional resonance through sound selection
• The difference between stock music and custom composition
• Cultural relevance in music selection

Common Mistakes Brands Make:
• Using generic royalty-free music (sounds like everyone else)
• Ignoring how music aligns with brand identity
• Treating music as an afterthought in production
• Mismatching energy between visuals and audio

The Commercial Project: We walk through the specific project The Kid Rated R and Bye Chaii worked on for our client. The brief. The creative approach. The challenges. And how the final music transformed the visual content into something more emotionally impactful.

Why marketing directors and creative leads watch this: Because you're producing video content with placeholder music or generic stock tracks, wondering why your ads or conversion video don't hit the same as your competitors'. Music isn't optional. It's not "nice to have." It's core to whether your video actually resonates. This conversation explains why.

Key insights from this conversation:
1. Music Shapes Perception Before Visuals People process music faster than visuals. The first few seconds of audio set expectations for what they're about to see. Wrong music = wrong expectations = lost viewers.
2. Stock Music Can Make You Forgettable Everyone's using the same royalty-free tracks. Your ad sounds like 10,000 other ads. Custom or carefully curated music = differentiation.
3. Cultural Relevance is Everything Music carries cultural signals. Genre, production style, tempo — all communicate to specific audiences. Mismatched music = disconnected audience.
4. Budget Doesn't Excuse Bad Music You don't need a massive budget for good music. You need intentionality. Understanding what sound fits your brand is more important than expensive licensing.

For brands producing video content: This conversation gives you the framework to think about music strategically. Whether you're hiring composers, working with music supervisors, or selecting stock tracks, understanding why music matters will change how you approach every video project.

What makes music work in commercial video:
Alignment with Brand: Does this sound like your brand? Does it communicate your values, your energy, your audience?

Emotional Resonance: Does the music make people feel what you want them to feel? Excitement? Trust? Urgency? Calm?

Cultural Specificity: Does it speak to your demographic? Their references, their tastes, their moment?
Platform Optimization: Is it the right length, energy, and style for where it'll live?

Sonic Differentiation: Does it sound different from your competitors? Is it memorable?

Behind the scenes of collaboration: Sam, The Kid Rated R, and Bye Chaii break down how creatives from different disciplines work together. The director's vision. The producer's interpretation. The DJ's cultural lens. How feedback flows. How iteration happens. What good collaboration looks like.

For creative teams: If you're a director, producer, or brand manager who's been treating music as an afterthought, this conversation will change your process. Music is a creative partner, not a final step.
Ideal for:
• Marketing directors producing video content
• Creative directors overseeing commercial production
• Brand managers planning campaigns
• Video producers building content strategies
• Agencies evaluating music partnerships
• Content creators wanting to level up their sound

Book a strategy call: https://calendly.com/splashmedia/15min

More creative process content: → Our work: splashhhmedia.com/our-work

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