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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/

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The conversations they are forced to have and the conversation we need to have—‘The Talk’ is a poignant reminder of both.

This powerful two-minute-long ad, titled “The Talk”, shows Black parents preparing their children for the racism they will face in life. The narrative takes us through emotional conversations—like a mother warning her daughter about the dangers of getting pulled over by the police.

While the campaign sparked some controversy, it struck a deep chord within the Black community and beyond, winning major awards, including an Emmy. Through ‘The Talk’, P&G aimed to spark conversations, and challenge beauty and racial biases, standing firm in their commitment to addressing these harsh truths.

As the UK celebrates the Black History this month, the campaign hits closer to home at a vulnerable time like this––reminding us how important it is to keep having these tough conversations about racism.

This ad will live in our heart for a long time to come. Tell us what you think!

Year: 2017
Country: USA

Brand: P&G (@proctergamble)

Agency: BBDO, New York (@bbdo)
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn (@greghahn77)
Creative Directors: Marcel Yunes (@marcelyunes) & Rick Williams (@rixcrib)
Associate Creative Director / Copywriter: Nedal Ahmed
Associate Creative Director / Art Director: Bryan Barnes
Global Account Leader: Anita May
Group Planning Director: Sangeet Pillai
Director of Integrated Production: David Rolfe

Production Company: The Corner Shop (@thecornershop.tv)
Executive Producer: Anna Hashmi
Director: Malik Vitthal
Director of Photography: Lasse Frank (@lassefrank)
Production Designer: Wynn Thomas
Costume Designer: Isis Mussenden
Producer / Head of Production: Jessica Miller (@jlucky127)
Line Producers: Stephen Love & Blake Pickens

Editorial: Work Editorial (@workeditorial)
Lead Editor: Rich Orrick (@rich10000)
Editor: Theo Mercado (@theomerc)
Executive Producer: Erica Thompson (@fullltiltfulltime)
Producer: Jamie Lynn Perritt (@jamjamshabam)

Color Grade / Transfer: Company 3 (@company_3)
Colorist: Sofie Borup (@sofie_friis_borup)
Producer: Clare Movshon (@clare_movshon) & Alex Lubrano

VFX Studio: The Mill / NY (@millchannel)
2D Lead: Jeff Robins
Executive Producer: Rachael Trillo
Producer: Sophie Mitchell

𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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