Скачать или смотреть 📢 Your Ad Creative IS the Targeting — Here's Why That Changes Everything

Meta doesn’t care what audience you choose anymore. It cares about what your ad looks like.

In this short clip, John reveals how Meta now decides who sees your ad based on the content of the creative — not your audience targeting. Upload a salesy carousel? Meta shows it to warm traffic. Upload a founder story or educational video? That gets pushed to cold traffic.

💡 Key Takeaways:

Meta’s algorithm now uses creative for targeting
Sales creatives kill cold traffic
Educational and story-driven ads reach new buyers
Your ad’s structure defines your funnel
If you're still building lookalikes and interest stacks — you’re playing the old game.

📌 Links & Resources:
→ Join the digital marketing community: https://skool.com/digital-scale/about
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