Скачать или смотреть From Hold My Beer to NASA Prime

How do you leverage your network for business growth?

Joseph Bray didn't just build a business; he built a launchpad. By tapping into his network, he went from addressing problems over beers to becoming a NASA sole source prime in just 14 months. That's not just growth—it's liftoff.

Here's where it gets interesting. Bray's approach wasn't about networking in the traditional sense of exchanging business cards and handshakes. It was about genuine connection, recalling shared challenges, and offering real solutions. 'Hold my beer,' he said, and then proceeded to partner with giants like Lockheed and Northrop on projects that sound like chapters out of a sci-fi novel—Roman Space Telescope, ISS, lunar colonization, and even the Mars sample return mission.

This isn't your typical 'who you know' story. It's a testament to the power of truly understanding your network's pain points and being bold enough to offer solutions. Instead of waiting for opportunities to knock, Bray built a door and opened it himself.

So, the question is, are you leveraging your connections to their fullest potential, or are you still stuck in the networking event circuit?


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