Скачать или смотреть Business Intelligence for eCommerce Made Easy With Mark Miano, Executive VP of Sales at Glew.io

Mark Miano is the Executive VP of Sales at Glew.io. He was one of the first employees at Glew, and today he is one of the lead revenue officers for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find potent insights to grow profits, revenue, and optimize operations, all through hyper-intuitive reporting.

When Mark is not ramping up revenue for clients at Glew, he's spending 20 or 30 days a year outside of his hometown of North Carolina to ski and be inspired.

Here’s a glimpse of what you’ll learn:

[0:00] Intro
[1:56] Mark Miano talks about what Glew.io does to help eCommerce businesses
[3:52] Glew as a single source of truth and what it means for your business
[6:58] Why ETL is the best-kept secret in eCommerce
[11:31] KPIs you should be seeing
[15:04] How business intelligence can help you to attract and keep the best customers and to avoid and lose the worst ones
[18:36] Overcoming sunk cost
[21:06] Gathering qualitative data
[24:25] Interesting ways eCommerce brands are using business intelligence
[29:46] Business lessons Mark learned from skiing
[34:14] Companies Mark loves and looks up to

In this episode…

It can be overwhelming to track and test many things to ensure your eCommerce business is profitable. But what do you do when your mixed marketing channels are showing you different revenue data? They’re all biased towards getting you to spend more on their platform, so which one do you trust?

That’s where business intelligence comes in to provide you with one source of truth. It is a way to know the exact products and marketing efforts that are profitable and determine your actual sell-through-rate ratio. It also helps you understand how to attract and keep the best customers and to avoid and lose the worst ones. Want to know more?

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Executive VP of Sales at Glew.io, Mark Miano. They discuss how business intelligence is critical for eCommerce businesses of all sizes, the best-kept secret in eCommerce, plus how Glew.io is helping eCommerce brands leverage their data to grow and much more. Be sure to tune in!


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