Скачать или смотреть #jmavibes

What goes into a good ad? What turns a good ad into sales? And what do the best ads have in common?

In this retro JMA flashback, we dive deep into the numbers that answer all those questions and more. Created for AdWeek 2019 in partnership with Sundogs Creative executive creative director (and JMA regular) Kim Snow, we share our analysis after watching thousands and thousands of ads.

Tracking short and long term ROI, awareness, consideration, favorability, and purchase intent, we watched ‘em so you don’t have to—but you can take advantage of our impeccable notes.

🏎️ Speed matters | Attention spans are short; make your cuts shorter. Top ads are 34% faster in the first 5 seconds.
📣 Entertainment beats engagement | 92% of top performing ads talk at the audience; not with them.
1️⃣ Focus on one product, not many | 92% of top ads look at an individual product, not the portfolio.
🧴Demonstrate how it works | People need instructions; 90% of the best ads showed exactly how to use the product.
☎️ Be prescriptive | Want people to buy your product? Tell them! The top 50% of well-performing ads had a clear call to action.

“But wait!” you say. “This is a 38-minute video! Surely there are more valuable insights that could help me create better ads, triple my sales, and nail that promotion.”

Of course, my sweet little buttercups—there’s more. LOTS more. But since the ads that do it right are 3 seconds short, we’re making this description 3 seconds shorter, too. So watch the video. Learn something. Get that promotion.

Oh, and as a fun bonus, we’re picking a comment at random to send a lil’ JMA prize to: all ya gotta do is correctly tell us how many commercials we feature. Good luck and god speed.

Catch Kim’s other appearances and insights with these JMA beauties ⤵️
🥰    • 'Brand Equity' with Kim Snow | JMA Radio  
🎧    • How to use audio more effectively in ads |...  
💓    • How to drive impact with nostalgia | JMA w...  

-------

At Jeff Miner Advertising, we believe creativity is your most valuable business lever. Our collaborative approach to storytelling helps diagnose challenges and deliver solutions using bespoke combinations of technology, insight, and instinct; all with a healthy dose of video experimentation.

In other words, we put our money where our mouth is, scoring 5 Cannes Lions features while driving 3X better consideration lift and 5x better ROAS for our clients.

As a partner, JMA works with smart brands looking to revitalize their ad campaigns through:

💡 Strategy guidance
⚡ Creative consulting
📹 Video development
🧠 Thought leadership

When it comes to our work, we believe in showing, not telling 👇

Discover more 🌐 www.jeffmineradvertising.com
Watch and learn 🎥    • Shorts  
Get in touch 👉 www.linkedin.com/in/jeffmineradvertising

Insight plus instinct // Create better than the best // Make something better.

a boutique creative practice.

#storytellinginadvertising
#youtubeadstrategy
#videoroi
#videoadstrategy
#youtubesounddesign
#jma
#jeffmineradvertising
#jmaadvertising