Leadership in Extraordinary Times S4E2: How can businesses use AI responsibly? Trailer

The explosive growth in the use of artificial intelligence (AI) in business has brought with it a host of challenges. How do large organisations control how AI is applied and take responsibility for the decisions that AI makes? Who ensures that algorithms and machine learning are used ethically – and, indeed, how is the ethical use of AI defined?

In the Leadership in Extraordinary Times broadcast on 12 May 2021 Andrew Stephen, Associate Dean of Research and L’Oréal Professor of Marketing at Saïd Business School, discussed these questions with Felipe Thomaz, Associate Professor of Marketing, Natalia Efremova, Teradata Research Fellow in Marketing and AI, and Yasmeen Ahmad, Vice President of Strategy, Teradata.


In a preview of a new policy report from Oxford Saïd and the International Chamber of Commerce, Felipe Thomaz introduced the key concept of ‘human-centricity’. The ethics of AI should be considered in the light of the impact that it has on humans and also with the awareness that a human will ultimately bear the responsibility for automated decision-making.


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