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How do you DELIVER Your Product to IDEAL Consumers? | Indian Business Podcast

In today's episode of the Indian Business Podcast, we are thrilled to welcome Viraj Bahl, the visionary founder behind Veeba Foods. From his early days as a failed restaurant owner to building a 1000-crore sauce empire, Viraj’s journey is inspiring.

He shares his remarkable transition from navy training to the sauce industry, the critical lessons from his initial business setbacks, and his strategies for achieving success with Veeba Foods. Tune in to discover the secrets behind effective sales, the challenges of outsourcing, and how to navigate the complex world of product pricing and market penetration. Viraj’s story offers valuable insights for aspiring entrepreneurs and business enthusiasts.

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