МРАЧНЫЙ МИР SHEIN: тренды, рабский труд и перепотребление

приветик! меня зовут алена, рада видеть у себя на канале :3

поддержать меня -
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музыка на фоне: Colorful Cat
для сотрудничества: [email protected]

источники:
1. https://www.businessofapps.com/data/s...
2. Jiaye Liu (2022). Research on the Business Strategy and Deficiency of the Fast Fashion Industry to Enhance Development - a Case Study of Shein. Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 1794–1801. https://www.atlantis-press.com/procee...
3. Li Yanjin. (2022). The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media. BCP Business & Management. 34. 1078-1085. https://www.researchgate.net/publicat...
4. Chen, X. (2023). SWOT Analysis of Shein’s Marketing Strategy. BCP Business & Management, 43, 194–199. https://bcpublication.org/index.php/B...
5. Szász, Levente & Bálint, Csaba & Csíki, Ottó & Nagy, Balint-Zsolt & Racz, Bela-Gergely & Csala, Dénes & Harris, Lloyd. (2022). The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity. Journal of Retailing and Consumer Services https://www.ncbi.nlm.nih.gov/pmc/arti...
6. Callery, Katelin M., "The acceleration of the fashion trend cycle through social media" (2023). Selected Honors Theses. 175. https://firescholars.seu.edu/honors/175/
7. Catarina Alexandra Santos Pinto «Understanding online impulsive buying behavior in the fashion industry», 2021. https://comum.rcaap.pt/bitstream/1040...
8. Carr, Chloe. (2022). The impact of user-generated content in the fashion industry: A case study of SHEIN and PrettyLittleThing. Connectist: Istanbul University Journal of Communication Sciences. 27-57. https://www.researchgate.net/publicat...
9. Santos, Marcelo Luis. (2021). The “so-called” UGC: an updated definition of user-generated content in the age of social media. Online Information Review. https://www.researchgate.net/publicat...
10. Hazari, Sunil & Bergiel, Blaise & Sethna, Beheruz. (2016). Hedonic and utilitarian use of user-generated content on online shopping websites. Journal of Marketing Communications. 23. https://www.researchgate.net/publicat...
11. Vertica Bhardwaj & Ann Fairhurst (2010) Fast fashion: response to changes in the fashion industry, The International Review of Retail, Distribution and Consumer Research, 20:1, 165-173. https://www.tandfonline.com/doi/abs/1...
12. https://stories.publiceye.ch/en/shein/
13. Tara Jai Stringer «Ethical fashion in a fast-fashion world», 2023. https://eprints.qut.edu.au/239282/
14. https://www.newstatesman.com/culture/...
15. https://www.refinery29.com/en-gb/2023...

таймкоды:

00:00 - вступление
02:59 - взрыв популярности во время ковида
03:52 - маркетинговая стратегия быстрой моды
06:10 - маркетинговая стратегия SHEIN
09:03 - изменение покупательского поведения
09:42 - теория диффузии инноваций
14:13 - микротренды
15:14 - что не так с SHEIN?
16:11 - трудовая этика SHEIN
18:52 - перепотребление
19:20 - конец :)