Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibility edge that compounds over time.
In this episode, Danny Kirk shares how to turn Reddit and Generative Engine Optimization (GEO) into a powerful lead-generation engine. He breaks down how to find the right subreddits, engage with genuine comments, and build trust without getting flagged for promotion. You’ll hear how to decide between branded or pseudonymous accounts, craft posts that survive strict moderator rules, and combine cold email outreach with Reddit marketing so your brand shows up everywhere prospects are looking.
Danny Kirk is a seasoned growth strategist who helps companies create a steady stream of qualified leads by combining cold email outreach with targeted Reddit marketing so AI tools naturally recommend their brand. Over the past 15 years, he has tested and refined a system that blends outbound and inbound tactics, delivering measurable results for more than 500 startups, small businesses, and established brands across multiple industries.
Timestamp:
00:00 Introduction
00:23 Danny Kirk’s Background
00:54 Understanding Reddit
02:13 Finding Your Tribe on Reddit
03:46 Defining the Reddit Marketing Strategy
05:10 Generating Business on Reddit
06:17 Strategies on Reddit: Posting, Commenting, and Voting
07:51 Commenting vs. Posting on Reddit
09:41 Strategies for First-Time Reddit Users
11:45 Combining Cold Email with Reddit Marketing
13:13 Businesses That Do Well vs. Those That Don’t with Reddit Marketing
14:09 Tools for Effective Reddit Marketing
15:05 Final Thoughts on Reddit Marketing
16:02 Connect with Danny Kirk
Mentioned Sites:
🔗 AI Peekaboo - https://www.aipeekaboo.com/
🔗 Subreddit Signals - https://www.subredditsignals.com/
🔗 Mochi Social - https://www.mochisocial.com/
Connect with Danny Kirk to learn more about GEO and Reddit Marketing
🔗 LinkedIn: / danielpkirk
🔗 Website: https://reddireach.com/
#geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo
Keywords
Reddit marketing, lead generation, cold email, digital marketing, social media strategy, online communities, engagement techniques, marketing tools, SEO, business growth, GEO
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✅ About Gerrid Smith
Gerrid got started in the “search engine optimization” industry back in 2005. His personal mission is to build a portfolio of companies worth over $250 million while being an exceptional dad and husband. Today, Gerrid helps business owners, in-house marketers, and other SEOs with their growth strategies.
Portfolio:
→ Chief Marketing Officer of Joy Organics, a leader in the CBD industry, setting the standards for manufacturing, testing, and quality.
→ Founder of Blackfin (sold), the top three in Google for "Law Firm SEO", "Law Firm Marketing", and more for a decade.
Results:
→ Went from $0 to $10,000,000 in the first full year of Joy Organics by utilizing SEO and affiliate marketing.
→ Thousands of first page rankings. Many are in very competitive niches.
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#seo #digitalmarketing #growthmarketing #businessgrowth
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