Recipe for a Cookie-less Future in Pharma Marketing | Digital Pharma East 2023

Описание к видео Recipe for a Cookie-less Future in Pharma Marketing | Digital Pharma East 2023

As digital advertising gears up for cookie deprecation, pharma marketers are being tasked to reimagine how they connect with the right target audience. Representing brand and agency perspectives, this panel outlines actionable steps to incorporate durable identifiers into your media plans to ensure you're prepared for the future.

This session addresses:
What ingredients marketers need for a strong identity strategy
Why connected TV (CTV) and other cookie-less channels are essential to a holistic marketing plan
Why retail data has emerged as an effective cookie-less strategy for pharma
How to make the most out of limited first-party data

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