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Most people are trying to “build” a personal brand—and it’s backfiring.

In this episode, ‪@ChrisDo‬ and ‪@realtimfrancis‬ flip the script on what personal branding really means in 2025.

It’s not about content pillars, curated personas, or clever taglines.

It’s about radical self-acceptance, self-expression, and showing up with vulnerability in a world of AI-generated everything.

This video is for you if...
😤 You’re tired of performative personal branding advice
🎭 You feel like you’re playing a role online just to be accepted
📉 Your content is polished—but your engagement is flat
💬 You crave real connection, not just conversions
🚫 You’re scared that being fully “you” might repel clients
📈 You’re ready to attract the right people by showing up real

✏️ In This Episode:
0:00 Intro
1:33 Rethink Personal Branding
4:39 Authenticity & Responsibility
13:01 How to Be Magnetic
23:21 Self-Expression & Marketing
26:53 Personal Branding & AI
28:53 Q&A
28:54 Expanding Niches
35:25 Scaling
47:41 Are You “Boring”?
57:30 Free vs. Paid Content
1:09:06 Branding as an Introvert
1:17:05 Outro

📚 Resources Mentioned:
The Hero’s Journey — Joseph Campbell
This Is Marketing — Seth Godin
The Brand Gap — Marty Neumeier
Carl Jung’s Shadow & Persona Model
TEDx Talk — Aaron Draplin’s storytelling breakthrough

🔗 Connect:
  / thechrisdo  
  / realtimfrancis  

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: Tim Francis